you have to pay to play (how to get talent)

a common misconception is you can cheap out on development talent, throw more bodies at it and just `get it done`. nothing could be further from the truth.

without the talent you will fail to execute and you will be on the phone with the client explaining why things have gone south. development is the one department where industry thinking about the appropriate cost to profit ratio needs to be adjusted. a high premium must be placed on individual talent, and an even greater premium placed on a team of talent that can work together as a cohesive unit. create yourself a development death squad, so to speak, capable of unimaginable success and triumph.

pick your talent, pay them well and then push them.

think about it- what is the difference between an individual motived to work at 90% capacity and one that works at 120%. it's a human dynamic thing. talk to your people. know your people. hear what they have to say. respect can be a simple thing. unfortunately there is nothing common about common sense.

this is a game of individuals, not resources. know your people, people.

1st Annual Ad Agency Disc Golf Tournament

Yes- looking forward to this. Cheers to @bpatterson62 for starting the ball rolling. http://www.electriccompany.tv/magneticfield/. what do you think?

holy crap it's a year later

a year later. time flies when you're making other plans, or something like that. consistency has not been my strong suit when it comes to the blogging. that's all about to change.

i'm back. tuning up the long tail you might say- there's a lot of artifacts of me out on the world wide web and i've come to the realization that there is utility in tying some of these threads together. a greater sense of who i am and what i'm doing for the niche that cares.

i work in the advertising biz on the tech side. a greedy geek? maybe. i've done time in the big network shops where i spent my days filling the dev hole for monster brands and their quarterly campaigns and i've worked in boutique's where the work is what counts (as they say).

along the way i've developed my own relationship with, and skepticism of, the digital advertising and marketing game (along with a healthy drinking habit as per any agency rat worth their salt). it's a funny business and i'm going to be posting the interesting bits as i go.

i'm looking for a dialog here people, so hit me in the comments.

what do you think?